Branding

website, project naming and all the things we want to discuss about marketing and promotion

Moderator: seaton

Postby apgraham » Mon Sep 24, 2007 1:40 pm

Since you only mention that you think that idea is 'lame' we should take it that you think the other 40 or so ideas are 'non-lame'?

Please note: It's PERSONALLY, not personnaly. :)
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personal gallery: photos.alienheat.com
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Postby JCPlummer » Mon Sep 24, 2007 3:22 pm

In considering a product name, we should also be thinking about terms that describe how the product differs from those already on the market:

Inexpensive
Reliable
Long Range
High Speed
Open Source

I'm not suggesting the we call it IRLRHSOS, but the name should provide some indication of it's distinctions.
-JCPlummer
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Postby MQ » Mon Sep 24, 2007 5:02 pm

Since we're working on THE REAL McCOY, why not call it that?
If you are not part of the solution,
you are part of the problem.
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Postby anton.tagunov » Tue Sep 25, 2007 6:36 pm

I'm again more on theoretical part.

One big hub for open source software does a very thorough research when picking name for a new project. They make sure they don't collide with any of the existing/registered trademarks in any of the major countries.

Could actually be a good ideal to avoid using names of real people and trademarks that may have already been taken.
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Postby MQ » Wed Sep 26, 2007 12:54 pm

Probably right.....

But since Seaton is located somewhere in down under, I can't
help to hear the little green man in the back of my mind
scream "Call it the wizard of Oz!" .
If you are not part of the solution,
you are part of the problem.
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Brothers, Knits and Sparkle

Postby anton.tagunov » Wed Sep 26, 2007 1:37 pm

My $0.02. The central legal entity which I consider very desirable
viewtopic.php?t=15&start=15
viewtopic.php?t=43
could be called
    Strobist Brothers
    Strobist Kinghts
    Strobist Chivalry
    Happy Strobists
members of the organization (those who will legally be members) could be called "kinghts" - Kinght of Stobist Chivalry for example. Or Happy Strobists Kinght :-)
More exciting then simply "officers" as ASF calls them.

And the first project to be developed might be called
    Strobist Brothers Sparkle
    Strobist Knights Sparkle
.. you see the pattern - organization name + "Sparkle". This way we need only to make sure the organization name is a unique trademark. Product names become unique automatically.
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Re: Brothers, Knits and Sparkle

Postby seaton » Thu Sep 27, 2007 3:16 am

anton.tagunov wrote:My $0.02. The central legal entity which I consider
    Strobist Brothers Sparkle
    Strobist Knights Sparkle
.. you see the pattern - organization name + "Sparkle". This way we need only to make sure the organization name is a unique trademark. Product names become unique automatically.



Hmmm don't know if it will work.....the extra time I need when I go to shoot some photos to raid my daughters bathroom for her glitter and my sons room for his toy sword :P (will look a bit funny rocking up on location hehe)
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name?

Postby kuster » Thu Sep 27, 2007 3:21 am

Since everyone else is laying down their two cents...

What about StrobIt. Or some variation of this, StrobeIt, Strobe-It, Strob-It.

Maybe only my half cent, two cents is a bit much to ask of my brain lately ;-)
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Postby onelovephoto » Sat Sep 29, 2007 1:33 am

i really like the strobIT idea. minimal and commanding.
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Postby Elv000 » Tue Oct 02, 2007 1:40 pm

Ok I'm thinking.... OsTrigger !!

then there can be various incarnations of that, If the Strobist puts one together it can be the StrobIt OsTrigger.

http://www.OsTrigger.com is free btw
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Postby seaton » Wed Oct 03, 2007 3:57 pm

Elv000 wrote:Ok I'm thinking.... OsTrigger !!

then there can be various incarnations of that, If the Strobist puts one together it can be the StrobIt OsTrigger.

http://www.OsTrigger.com is free btw


+1 from me
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Postby thenickboy » Wed Oct 03, 2007 4:25 pm

StrobIt sounds a lot like "Stroke it"

Maybe that's just my perverted mind.

I would second Sparkle, but maybe change the name to Sparklr; similar to flickr for branding..

A quick google search turns up only misspellings, nicknames but no other branding.
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Postby strogg » Wed Oct 03, 2007 4:49 pm

I'll toss in my vote for OSTrigger for the project name. Not a very good product name though, but that's still pretty far in the future.

I don't think we should brand it on flickr or strobist or any other established named. It's better to be your own product, rather than hitchhike on someone else's.
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Postby thenickboy » Wed Oct 03, 2007 6:17 pm

Image

Does this work?

guess not, looks like HTML is off. :?

anyways, I designed a logo (popped up in my head) for "Sparklr"

See it here http://www.flickr.com/photos/thenickboy/1477441277/

I wasn't thinking we'd be piggy-backing on flickr's name brand. Just using a similar idea so we'd be identifiable.. Call me unoriginal. :wink:
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Postby seaton » Thu Oct 04, 2007 8:33 am

thenickboy wrote:StrobIt sounds a lot like "Stroke it"

Maybe that's just my perverted mind.

I would second Sparkle, but maybe change the name to Sparklr; similar to flickr for branding..

A quick google search turns up only misspellings, nicknames but no other branding.


dang I like sparklr as well.....

I guess I will grab a few of the names posted in this thread and put it out to poll.
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